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Bliss to Enter Fragrance Category

EDT to roll out as Sephora exclusive.

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By: TOM BRANNA

Editor

Beloved spa brand Bliss is expanding into the world of fragrance. The company’s first-ever scent is set to debut online as a Sephora exclusive. According to Sephora, the eau de toilette (EDT) is light enough to spritz every day for a signature fragrance—but exceptional enough to wear on special occasions. A French perfumer and longtime Bliss client formulated the blend with notes of vibrant citrus and dewy greens. Bright florals give way to lasting bergamot, cucumber, lily, ylang ylan...

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